دانلود ترجمه مقاله 2017 الزویر ( Revisiting customers perception of service quality in fast food restaurants)

                  نویسندگان: آیدین نمین کلمات کلیدی : Fast food retailing -Customer satisfaction -Consumer service marketing behavioral- intentions- Marketing strategy       ABSTRACT   This research is an extension to previous work in fast food restaurant marketing. The population of this research consists of actual fast food restaurant customers. Following the literature, data are analyzed using Confirmatory Factor Analysis, Structural Equation Modeling, and Path Analysis. Findings of this work identify factors impacting customer satisfaction, as well as dimensions of service quality and their rankings in the fast food restaurant context. Results indicate that there is no direct way of increasing behavioral intentions through improving service quality for fast food restaurants. Rather, behavioral intentions can be improved through customer satisfaction as an intermediary. Further, this work finds evidence that cust …